Welcome to South Paw Mobile Pet Grooming - a fictional mobile pet grooming company based in Chicago, IL. South Paw hired me to help them rebrand their company. South Paw’s project goal was to have a new brand identity to capture their vision of contemporary elegance, while encompassing both high-end luxury and modern sophistication, without the use of pet icons commonly found in their industry. South Paw asked for a set of deliverables: business collateral, packaging, merchandise, and online media. This project lasted just seven weeks from start to finish and required the use of the entire Adobe Creative Suite.