Coming up with a branding campaign from scratch is certainly a challenge - and I love a good challenge - but what about the task of RE-BRANDING a company? The objective of this project was to select a company with an already successful brand and re-brand it entirely. New logo, new colorway, new voice - EVERYTHING. Here you will see what I created for the new and improved David’s Bridal. David’s Bridal is an international bridal and special event chain specializing in affordability. My goal with this re-brand campaign was to focus more on the bridal experience and less on the exceptional value. Budget brides deserve a high end shopping experience too.

Artwork | Adobe Illustrator

Mockups | Adobe Photoshop

Brand Guide Layout | Adobe InDesign